Verity

An AI business partner — not a tool

Built to think alongside you.

You're making major decisions alone, at night, with no real sounding board. Verity learns your business — your services, your margins, your goals — and thinks alongside you in real time. Not generic advice. Yours.

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You don't need more information. You need a partner.

If you run a trades or home service business, you already know the problem. You've got customers, crews, quotes, taxes, scheduling, marketing, and payroll — all running through your head at the same time. Most owners plateau not because the business stopped growing, but because they ran out of time to think.

Generic AI tools start from scratch every conversation. Business coaches cost $300–$500 a month and you get two 30-minute calls. So most owners keep making major decisions alone — about pricing, hiring, growth, who to fire, what to drop, what to push on — with no real partner in the room.

Verity gives you back the thinking time.

How it works

One product, four ways it shows up.

Talk through any decision

Not sure what to charge? Stuck on a hire? Dealing with a tough customer? Just say what's on your mind. Verity already knows your business — no re-explaining.

Build a real 90-day plan

Turn a conversation into a week-by-week roadmap with specific tasks built around your business. Check them off as you go. Update as reality changes.

Get the document, not the advice

Need a follow-up email, a quote script, a job checklist, a pricing breakdown? Verity writes it for you in your voice. Save it, copy it, send it.

Stay sharp every week

Three questions, five minutes: what got done, what blocked, what's next. Verity tracks the pattern over time and keeps you focused on what actually moves the business.

Built for the owner-operator

If you're stuck working in the business instead of on it, you're the one we built this for.

Verity is for small business owners — whether you run a service business, a storefront, an e-commerce shop, a studio, a contracting outfit, or anything in between. If you're the one carrying the business, Verity is built to think alongside you.

You're past the startup phase. You've got customers, revenue, maybe a few helpers. But every major decision still lands on your shoulders, alone, at 10pm. The goals are in your head. The plan never quite gets built.

From the founder

"I built Verity because I needed it myself. I own Knox Exterior Care Co. in Knoxville — pressure washing, exterior cleaning. But every owner I talk to, whatever the business, is in the same spot: too smart to settle, too busy to plan. So I built the partner I wished I had."

— Nick Dunn, founder

How it stacks up

Why not just use ChatGPT? Or a coach? Or nothing?

VerityChatGPTBusiness coachNothing
Knows your businessOver time
Available at 10pm on a Tuesday
Remembers what you decided last month
Produces real plans + documentsGenericSometimes
Costs $99 a month, no contract

Pricing

Less than one good lead.

Start with a free 7-day trial. No credit card required.

Starter

For solo operators getting started.

$49per month
  • 30 conversations / month
  • 3 active 90-day plans
  • 15 documents / month
  • Weekly check-ins
  • Context uploads
Start with Starter
Founding 100

Beta

We're new. You're in early. Lock the founder price.

$19per month, for life
  • Full Verity — everything in Partner
  • Price never goes up
  • Direct line to the founder
  • Every new feature first
  • Only 100 spots
Claim a founding seat

Partner

Unlimited, with everything Verity can do.

$99per month
  • Unlimited conversations
  • Unlimited plans + documents
  • Priority AI response queue
  • Direct line to the founder
  • Early access to new features
Start with Partner

7-day free trial on every plan · No contracts · Cancel anytime

Verity

Stop making big decisions alone.

Sign up takes 30 seconds. The first conversation will tell you whether this partnership is going to work for you.

Start your free 7-day trial

No credit card required